Business

Kofola is extending its portfolio of healthy food products on the Polish market

11.07. 2017

The Kofola Group signed an agreement for the purchase of 100% of share in the Premium Rosa company. Kofola has been observing closely market trends related to an increase in the demand for healthy food. In response to consumers’ needs and preferences and broad perspectives for development in the healthy food sector, Kofola decided to buy the Premium Rosa company. Th acquisition includes taking over 100% of the company’s shares.

Premium Rosa is a prospective company which is currently recording two-digit sales increases. The companys portfolio includes two brands Premium Rosa and Nasze Domowe. It operates in the premium segment and manufactures high-quality natural products such as syrups, NFC juices and jams. It is this kind of assortment of products made on the basis of natural ingredients and traditional recipes and healthy foods that is enjoying a growing interest on European and global markets. Unique products from the Premium Rosa portfolio are characterized by: top quality, natural ingredients, traditional recipes and production technologies. Premium Rosa products can be found at shops and supermarkets in Poland and abroad where they enjoy a great interest even in distant countries such as South Korea.

Tomasz Towpik one of the existing Premium Rosa owners commented the transaction in the following way: We are glad that the Kofola Group will be the new owner as this is a company that appreciates respect and partnership in business and respects traditions of entities it manages and is capable of developing them.

Jiří Vlasák Member of the Management Board, Kofola Group has high expectations about the acquisition: We are convinced that the acquisition is an exceptional opportunity for our company to extend our offer not only on the Polish market to include excellent natural products distinguished by very high quality.