2020
1887
1952
1957
1959
1960
1968
1970
1977
1989
1993
1996 - 1999
2000
2001
2002
2003
2004 - 2005
2006 - 2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020

1887

Syrupus Colae for the Emperor

Gustav Hell, a pharmacist from Opava, can be considered the great-grandfather of Kofola because he founded the company G. Hell and Comp. at the end of 19th century. In addition to pharmaceutical products and confectionery, the Hell family also produced Syrupus Colae compositus Hell containing liquid extract of cola seeds.

Syrupus Colae for the Emperor

1952

Opava is being prepared for Kofola

Following the complicated post-war situation and several waves of nationalisation, the national enterprise Galena Opava was established focusing on the production of pharmaceuticals, tinctures, and cultivation of plant crops.

Opava is being prepared for Kofola

1957

A state assignment is issued

The highest political figures issued a task to create a purely Czechoslovak drink that could compete with the Western cola drinks. This task was assigned to the United Pharmaceutical Works (Spofa Praha/Spofa Prague); Galena was later incorporated in that company. And this is where Kofola was born.

A state assignment is issued

1959

Long-time run

It took the team of Assist. Prof. RNDr. PfMr. Zdeněk Blažek, CSc. two years to find the right formula for KOFO syrup. Finally, they combined fourteen herbal and fruit ingredients supplemented with caffeine, the one formula, which is still used today.

Long-time run

1960

Kofola is born

Kofola started its journey through our history, and as soon as it landed on the shop shelves, everyone got to like it soon. After all, its consumption grew during the 1960s so that Czechoslovakia ran out of the herbs needed for its production and they had to be imported from abroad.

Kofola is born

1968

Logo in the shape of a coffee bean

Kofola began to conquer households, as well as public space. First slogans, eye-catchers, and mobile advertising lured people to taste Kofola. A new logo in the shape of a coffee bean, which has been in use for 30 years, appeared at that time.

Logo in the shape of a coffee bean

1970

Star of exhibitions and of the Czechoslovaks as well

You could find the word “Kofola” in song lyrics, as well as at professional conferences. Its popularity was on the rise, and the company was so successful that its annual beverage production reached 180 million litters. Thus, when you went as a kid to a pub with your grandfather, you drank Kofola. Even if only for its froth …

Star of exhibitions and of the Czechoslovaks as well

1977

Kofola clinks everywhere

At that time, every village had a pub, national committee or post office, and Kofola in every co-operative shop. Refillable bottles usually clinked not only in string shopping bags but also in company canteens. The refreshing Kofola became part of our daily life.

Kofola clinks everywhere

1989

Kofola put on ice

The Velvet Revolution meant a decline in the sales of Kofola. With freedom regained, we started to demand the previously almost inaccessible foreign drinks. Half-forgotten Kofola changed owners several times and has been gradually preparing for its grand comeback.

Kofola put on ice

1993

Nascent hopes

It was the Greek native Kostas Samaras who gave Kofola a new hope. He bought a soda factory in Krnov previously belonging to the state-owned company Nealko Olomouc and started the production of carbonated beverages. All of this was a prelude to bringing Kofola back to life. The company HOOP, our future partner, was founded in Poland in the same year.

Nascent hopes

1996 - 1999

Strategic development

In this period, a subsidiary transport company, now known as SANTA TRANS, was established, and other companies across Czechoslovakia entered in our business portfolio. With the Jupí brand, we entered the category of syrup production; moreover, we also bought the registered trademark Top Topic. By doing so, we returned the traditional grape juice drink to Czech and Slovak consumers. And last but not least, we started to produce Jupík drink for the children.

And to make matters more interesting, we entered the Slovak market and started the construction of a production plant in Rajecká Lesná.

Strategic development

2000

Kofola is being bottled

For the first time, we combined our production schedule with Kofola, when we signed a license agreement with the pharmaceutical company Ivax of Opava, the then owner of the brand, for bottling the drink.

Kofola is being bottled

2001

If you love her…

The Czech Republic and Slovakia were flooded with a wave of the Kofola love for the first time. The slogan “If you love her, nothing else mathers ...” has won the hearts of not only those in love. And it still transmits its strong message!

If you love her…

2002

A turning point

We managed to buy the registered trademark for the original Kofola recipe for CZK 215 million. Since then, Kofola has been in the hands of the Samaras family.

A turning point

2003

New Christmas tradition

Kofola's piglet, with its “upward curved teeth”, started to compete for the viewers. Cult advertising appeared for the first time that year and immediately became a hit. The fact that everyone fell in love with the piggy resulted in the fact that our advertising spot has become one of the symbols of the Christmas time.

New Christmas tradition

2004 - 2005

Kofola Citrus and Rajec

After 40 years of Kofola's existence, its first innovation – Kofola Citrus – came into being. Moreover, we added spring water Rajec to our portfolio. We have also renewed the traditional Chito Tonic drink, popular in times of bitter social changes.

Kofola Citrus and Rajec

2006 - 2008

Competition left stranded

Even though they tried their best, foreign cola drinks had to struggle really hard in our country. In short, Kofola has enjoyed more fame here than other global brands. We introduced a number of 100% natural juices and fruit drinks of the Jupí brand to the market, as well as Rajec Bylinka, natural spring water with herbal extracts of lemon balm and thyme. We also bought the Vinea trademark and started producing Kofola Sugar-Free.

Competition left stranded

2009

Kofola flows in full swing

Kofola has achieved the highest sales in history, even in comparison with the famous 1970s. The company could grow. We invested 10 billion Czech crowns in Rajecká Lesná to expand the production in Slovakia.

 

 

Kofola flows in full swing

2010

Celebrating the 50th birthday

We duly celebrated our jubilee. We remembered the roots of Kofola and tried to figure out, how the moment when Kofola had first appeared might have looked like precisely. Our birthday spot showed us that love played the essential role, which is not rocket science, though.

Celebrating the 50th birthday

2011

Kofola in a can

We have enriched our beverage portfolio with Semtex and Erektus drinks and started bottling Kofola. We invested 150 million Czech crowns in hot-fill technology for the production of preservative-free fruit drinks. And last but not least, we finished the year with a grand victory: Jannis Samaras, CEO of Kofola, won the Entrepreneur Of The Year award.

Kofola in a can

2012

Kofola ČeskoSlovensko/CzechoSlovakia

We demolished the borders and renamed the company to Kofola ČeskoSlovensko/CzechoSlovakia, a. s. We focused on the youngest ones and started to produce water for babies named Rajec. Older children (and their parents) welcomed products that were newly sweetened with stevia. After acquiring a majority in the Freshbar UGO network, we purchased the technology for the high-pressure foodstuff processing, the so-called s - pascalisation.

Kofola ČeskoSlovensko/CzechoSlovakia

2013

100% UGO

At the beginning of the year, we launched the 100% fresh fruit and vegetable juices UGO processed by pascalisation. We have become the exclusive distributor of premium French mineral waters Evian and Badoit. The Jupík drink won the award for its packaging at the Red Dot Award and Pentawards.

100% UGO

2014

Move forward into healthy trends

With the acquisition of Mangaloo company, our UGO has become the largest operator of the Freshbar network. We have added the traditional mineral water Vincentka to our distribution network, and the Forbes magazine evaluated our Rajec water as the 8th best brand of Slovakia this year. Marián Šefčovič, our Sales Director, won the Manager of the Year award.

Move forward into healthy trends

2015

Fofola

The advertising campaign with a lisping mutt promoting our apricot-flavoured Kofola 0.5 l dominated the media and achieved excellent results; it was awarded, among other things, the prestigious communication efficiency award. We also won the Golden Effie award in the Czech Republic and Slovakia for that campaign. It was so popular that, to our great surprise, people began to use the lisping Kofola language in everyday life.

Kofola started to be traded on the Prague Stock Exchange, and employees became shareholders of the group. Together, we welcomed the company Radenska, a Slovenian mineral water producer, and launched an exclusive distribution of Rauch products in the Czech Republic and Slovakia. Kofola and Jupí drinks were awarded the Most Trusted Brands in their category on the Czech market, and Daniel Buryš, CFO of the Kofola Group, became the CFO of the Year.

Fofola

2016

We're heading south

We entered the Croatian market, where we took over PepsiCo distribution under the Radenska brand and bought three new traditional brands from the Badel company - Voćko, Nara, and Inka. At the end of the year, we purchased the Croatian Studenac company. Advertising for “Fofola” with the dog Stefan became the 2016 campaign and won the gold award in the Euro Effie Awards. For the first time, the Kofola company won third place in the Czech TOP 100 ranking.

We're heading south

2017

Healthier and fresher

We have expanded the portfolio of healthy food products on the Polish market and welcomed Premium Rosa, the brand of premium natural syrups and juices. UGO's Freshbar and Salateria network bought a factory for the production of fresh salads from the Titbit company. In the autumn, we re-launched the Royal Crown Cola brand - authentic Southern Cola in its original design, sweetened only with cane sugar.

Healthier and fresher

2018

Changes in management

Jannis Samaras left his CEO post in the Kofola ČeskoSlovensko/CzechoSlovakia company to focus entirely on the future and direction of the entire group. Daniel Buryš became the new CEO of the Czechoslovak market. The acquisitions of the year were as follows: LEROS, the manufacturer of herbal teas and mixtures of medicinal plants, and Kláštorná, the queen of mineral waters.

Changes in management

2019

Hoop name in good new hands

We continue to develop Czechoslovak brands with strong stories. We have re-launched the Kláštorná Kalcia mineral water on the Slovak market. Under the heading of LEROS, we opened a plant for the buy-out of herbs in Rajecká Lesná. We are about to buy the companies of Espresso, the manufacturer of premium coffee Café Reserva, and DILMAH, the distributor of Sri Lankan teas.

Hoop name in good new hands

2020

We strengthen our portfolio

Kofola enters the segment of crafted ciders and lemonades through the purchase of the Czech manufacturer F. H. Prager. It also acquires a 100% stake in Karlovarská Korunní and Ondrášovka and thus expands its portfolio with the traditional Czech brands of mineral water.

We strengthen our portfolio
×